Why Advertise in Ice Rinks?

A big part of the Minnesota lifestyle includes ice-based sports, and in these areas, our participation outpaces every other region in the country. Our love affair with skating extends well beyond our frozen lakes and into our local ice arenas. Minnesota has more than 230 ice rink facilities, making the state number one in the number of rinks nationwide. These facilities are gathering places for millions of residents to spend countless hours making lifelong memories each and every year. Whether through a youth hockey program, high school team, figure skating club, or even time spent at public skating sessions, everyone has some connection to their local ice rink.

#1

in number of Registered USA hockey members

#1

in number of Mite level hockey players

#1

in number of high school hockey teams

#1

in number of female hockey players

#1

in number of registered US figure skating members

Arena Advertising Options for Minnesota Hockey Fans in Wayzata

The Demographic of the Ice Rink Culture

Just who are the people frequenting the state’s local ice rinks? Individuals who spend time in ice arenas are an attractive but hard-to-reach demographic. They represent high-income, busy families that invest a large portion of their personal time and money in activities at the arena. On average, a youth figure skater or ice hockey player makes four weekly visits to their rink for practices, games, or competitions. Each of these visits lasts between 1.5 to 2 hours. More often than not, parents or loved ones spend their time watching these practices or games from the stands, ultimately making themselves hard to reach through traditional advertising mediums.

Reaching the Hockey Enthusiast

With the typical Minnesota based Ice Rink facility seeing foot traffic averaging between 600,000 to 1,000,000 user visits per year, the Rinkside Advertising Network provides the scale that most advertisers dream of, with an estimated 48+ million visitors yearly. The number of people who spent time in Rinkside’s Ice Arenas greatly surpassed the 4.2 million spectators who attend professional sports events in Minnesota annually.

Rinkside Advertising Network helps advertisers reach this highly sought-after consumer base authentically, efficiently, and cost-effectively. Our network of first-class facilities throughout the Twin Cities metro can offer brands the opportunity to expose their message to ice arena visitors in a grassroots way multiple times a week. The Rinkside Advertising Network currently includes more than 50 metro area facilities and 29 out-state facilities, with more new rinks being added daily. Partners can utilize the entire network to achieve scale across the region or geo-target specific facilities to suit their needs.

Engage with High School Hockey Fans through Rink Boards in Lakeville, MN

Find Us

Let us help you partner with our growing number of ice rinks across Minnesota to bring your brands to the players, parents, and hockey enthusiasts who frequent the arena on a daily basis.

Get In Touch

Is your company interested in becoming a marketing partner reaching huge local ice rink audiences? Call 612-368-0652 or complete the contact form below to get started.

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