Rinkside Advertising Network launched in 2016, offering brands an efficient opportunity to insert themselves into Minnesotans’ relationship with their local rinks. Whether through a youth hockey program, high school team, figure skating club, or even time spent at public skating sessions, everyone has some connection to their local ice rink. These facilities are gathering places for millions of residents to spend countless hours making lifelong memories every year.

Innovative and effective marketing introduces messaging that intersects with a consumer’s deepest passion, often best done at a local grassroots level. With our network of more than eighty-five world-class facilities, Rinkside Advertising Network can connect brands with consumers at the place that matters to them most.

Chris Potenza serves as the President and Founder of Rinkside Advertising Network. Mr. Potenza’s vast experience in the sponsorship industry spans more than 25 years and includes time spent leading staff and selling sponsorship programs in the NFL (Minnesota Vikings), NBA (Minnesota Timberwolves), and NHL (New Jersey Devils and Tampa Bay Lightning). Aside from his experience at the major professional level, he has also served in sponsorship leadership roles for minor league teams (Cincinnati Cyclones (IHL), Atlanta Knights (IHL), Utah Grizzlies (IHL), sports leagues and governing bodies (Western Pro Hockey League and IRONMAN Triathlon) and venues (Amalie Arena).

During his time in the industry, Mr. Potenza has played a role in contracting more than $100,000,000 in sponsorship agreements. He has negotiated Naming Rights programs, Practice Facility entitlements, Event and Game Sponsorships, Vendor Programs, and Pouring Rights agreements.

A regular speaker at industry events, Mr. Potenza has been hired as a consultant on numerous projects, providing services that range from sales strategy, sponsorship sales instruction, price modeling, and sales outreach.

Rinkside Advertising Network provides sales representation and access to our industry expertise to help unlock the untapped revenue potential of local ice arenas. Our professional sellers generate incremental dollars for ice arenas by selling local and regional advertising programs to companies that most facilities cannot or do not have the time to reach on their own.

By combining many individual rinks into a network and presenting it as a single marketing opportunity, Rinkside Advertising Network can achieve the scale and reach that brands need. This network also allows advertisers to work with a single point of contact, providing them with the turnkey solution they seek.

Most importantly, Rinkside Advertising Network offers facilities a simple and hassle-free solution. We work with facilities to establish a fair and equitable revenue share split, then work on finding and activating new partners.

• Network Partners
• Full-Service Representation
• Naming Rights Representation